Tom’s of Maine Settles Suit Over “Natural” Labeling

Tom’s of Maine Inc. will pay $4.5 million and change its labeling to settle a putative class action claiming that the company’s falsely advertised its products as “natural.” The plaintiffs alleged that Tom’s products contain heavily-processed ingredients such as xylitol and sodium lauryl sulfate that cannot be considered “natural.”  Tom’s will not have to change its labeling, but agreed to provide additional disclosures on its website about the ingredients and additional information about the company’s definition of “natural.” [7/28/15]