Retail Tracking Firm Settles FTC Charges it Misled Consumers About Opt Out Choices

Retail Tracking Firm Settles FTC Charges it Misled Consumers About Opt Out Choices

Nomi Technologies, a company whose technology allows retailers to track consumers’ movements through their stores, has agreed to settle Federal Trade Commission charges that it misled consumers with promises that it would provide an in-store mechanism for consumers to opt out of tracking and that consumers would be informed when locations were using Nomi’s tracking services. [4/23/15]

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