“Handmade” Maker’s Mark Bourbon Class Suit Dismissed

The Northern District of Florida recently dismissed a would-be class suit over Maker's Mark bourbon because the plaintiffs failed to show how a label statement that the bourbon is "handmade" could be misleading.  The court held that no reasonable consumer could think that a nationally marketed bourbon brand like Maker's Mark could literally be made by hand, and that the plaintiffs failed to articulate what they understood "handmade" to mean in this context.  The court dismissed the complaint with prejudice. [5/11/15]